Para Branding

Part 1: Logo Design
The final logo design for Para Consulting Group is simple, but memorable and it includes three triangular shapes stacked on top of one another. The layering of the shapes gives a sense of depth and thoroughness that Para strives for. The alignment of the shapes also draws the eye diagonally upward inspiring a sense of growth and improvement.
Part 2: Brochure Design
I created this brochure to display the services that Para offers. It was ultimately handed to prospective clients during one of Para's client acquisition campaigns. One main goal of this project was to create a brochure that was exciting and eye catching and also readable and intuitive.
The image above shows what we would see if we fully opened the tri fold brochure.
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